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Dance Journalism:
Prose Passion on the Dance Floor
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Translating the passion and creative artistry of musicians and dancers into words requires a blend of passion and discipline.
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At Knightwriter, we are passionate about dance, dancers, music and musicians. We work with the dance press, dance and music promoters, individual dancers and bands to provide PR copy and journalism and photography that ignites the WoW! factor.
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Marketing, journalism and PR for all events and all budgets. We’ll help you get the Word out there.
Our service includes mass email broadcasts, press releases, photography, news, features, previews and reviews, website and e-zine construction, design and copywriting.
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Carnival de Cuba on the South Bank, June 2005-6
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Knightwriter is one of the founding partners of Carnival de Cuba, London’s biggest Cuban festival. Knightwriter handled all marketing and PR, winning saturation coverage in the press and media- including a full weekend of complimentary air time on Smooth FM, Evening Standard, Time Out and the Daily Mail, to mention only a few.
Result: 90,000 people attended.
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g UK Salsa Congress, Europe’s biggest Salsa dance event staged every year at Butlins Resort at Bognor Regis, attracting 2,500 people.
PR Services/dance photo journalism, winning coverage in national local & dance press, UK and international. Photography (opposite): Mike Payne, words Lee Knights
g Promotional support for Virgin Atlantic and Explore Latin Carib at Carnival de Cuba 2007 and Competition Promotion that produced 1,000 responses in conjuction with London Salsa Scene and the Evening Standard.
g PR support for Alex Wilson, the UK’s top Latin Jazz pianist and leader of one of the UK’s most popular salsa bands. PR campaign for Alex’s recent residency at Ronnie Scott’s that led to massive coverage in Metro and sell out gigs.
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g Go Salsa’s Isle of Wight Salsa Weekender, August Bank holiday 2006 - marketing via mass email broadcast, contributing to raising attendance by 100 per cent from 2005 to 2006.
g Promotional/PR Support for Havana Rakatan at Sadlers Wells Theatre, May 2007 - RESULT: Sadlers Wells Confirmed 40 Tickets sold for premiere night alone.
g Floridita’s Cuban Music Awards 2006, helping to achieve a 500 strong turnout.
g Promotional/PR Support for Como No’s! opening gig for La Linea - the UK’s most important Latin music festival - featuring Los Van Van 2007, helping to pack out Hammersmith Palais to bursting with 2,000 Latin music lovers.
g For Itch Limited, drumming up 25 salsa dancers for auditions for show performances
g For Salsa Calientita, PR, marketing and promotional services for their Grand Folkestone Weekender
g For Irene Miguel, one of the most innovative and exciting innovators on the UK Salsa Scene, continuing promotional work, including mass email broadcasts via www.londonsalsascene.info
g For Club Cubana, Pontins Salsa Weekenders, Previews and Reviews plus press coverage
g For Kerry Ribchester, the UK’s leading British grown expert on Cuban salsa, preview and review coverage, plus mass email broadcats via www.londonsalsascene.info
g For Susana Montero, one of the world’s most popular salsa instructors, press coverage
g For Edie “the Salsa Freak”, the world’s most famous woman salsa dancer and instructor, press coverage
g For La Linea, promotiional work for Israel “Cachao” Lopez - the Man Who Invented the Mambo, and one of the most important figures on the international Latin music scene
g Not to mention organising salsa and rueda workshops and courses with top instructors, including: Guillermo Davis, Moe Flex, Rana Ali, Irene Miguel, Miguel de Puerto Rcio and Natalia
g Marketing via mass Email Broadcasts on behalf of Cubana Restaurant in London.
g And this is just the tip of the iceberg....
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