Case Study:  Re-launching a Business Magazine

The Issue:

Financial Times Management (FTM) was looking to close a title in its magazine stable, Business Education Today. Once appointed, Knightwriter set about transforming its content and design. Following the publication of the first issue, FTM reversed its decision and committed to a relaunch.

The Project:

Publishing a well targeted resource magazine aimed at business studies teachers and lecturers.

Action:

Writing news, leaders, business case studies, practical resources for courses and feature articles. Developing sustained partnerships with key corporates – including The Body Shop International, Virgin Atlantic, Diageo, Halifax PLC, Toyota and the Royal Shakespeare Company – examining boards, government regulators, contributors and other key stakeholders.

Result:

Transforming the magazine over three years into a highly respected educational title with a strong and loyal readership, both within the UK and internationally.