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The Project:
Attracting 2,500 people from across the globe, the UK International Salsa Congress is Europe’s biggest Salsa dance festival. It’s a heady cocktail of non-stop partying and dancing ‘til you drop, with a line up of the world’s finest salsa instructors and performers, live bands and top international DJs playing the hottest and spiciest salsa music around.
Action:
Providing PR support to a tight budget, promoting to existing and new clients and maximising press and media coverage.
Result:
Beneath our façade as a race of boring, grey people who can’t even talk to each other on the tube, we apparently reserved Brits lead a secret life as hot blooded, passionate salsa dancers, intoxicated with Latin spirit. An effective PR campaign proved to be integral to be success of this major international festival of Salsa dance and music.
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